Starting in the autumn of 2009, seven stakeholders from the island of Murter went on to improve the promotion of tourism in the way activities are carried out jointly with the coordination of the Argonauta NGO association. Thus an image brochure, a web portal and three “jumbo” tables were created on the access roads.
The main goals of the project “Island of Murter – Island of the Islands” are focused primarily on the cooperation of stakeholders in managing the island of Murter as a unique tourist destination as well as the creation of a common web site. Through this project, the island of Murter wants to become a competitive destination compared to other alike in Croatia and increase local community income from tourism.
The name of the project “Island of Murter – The Island of the Island” refers to a large number of islands of the Tisno and Murter and Kornati Archipelago, which is mostly part of the Murter-Kornati Municipality. The island of Murter can not be seen without the islands surrounding it because it has determined the history of this area and its development. The development of the island and its population in the past is based on fisheries, shipbuilding, maritime affairs and the cultivation of Mediterranean cultures, while tourism is the main thread of economic development. All these activities are connected with the islands, the sea and the coexistence of these two worlds.
The “Island of Murter Island” logo is derived from a four-color circle that forms the shape of the island of Murter, each of which marks one place on the island of Murter: Betina- red, Jezera-green, Tisno-yellow and Murter blue.